Bad CRM data can cost your MedTech company 10% in annual revenue

MedTech Dive October 9, 2023
Clari

Your CRM is a critical tool for sales performance.

At least that’s what the sales rep sold your team on. In reality, nearly half of all companies are underwhelmed by their CRM’s impact.

What’s the problem?

Bad data. In fact, bad data costs the US economy $3.1 trillion every year and it hurts every part of your organization (and MedTech companies are especially vulnerable).

The good news:

You can give your CRM data a huge boost with one simple tweak.

In this article, we’ll walk through the ugly side of CRM data, how it’s draining your revenue, and top strategies to turn CRM into the revenue generator it’s meant to be.

Why am I losing...

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