Accenture September 21, 2018
If seniors’ desire for digital health surprises you, then you haven’t been paying attention. For years, silver surfers—people age 65 and over who use digital in their everyday lives—have been digitally-savvy consumers. Payers that have not recognized this are already behind the competition. What’s worse is that they are poised to fall even further behind thanks to a major shift in this critical consumer segment.
A wave of baby boomers aging into Medicare—digital boomers—is bringing a new level of digital intensity and a different mindset about aging. Payers need to be ready to turn traditional thinking about digital investment on its head by putting Medicare first when it comes to their digital strategies....
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Topics: Digital Health, Insurance, Market Research, Medicare, Patient / Consumer, Technology, Trends