healthcare.digital January 20, 2025
Exec Summary:
B2C2B stands for Business-to-Consumer-to-Business. In the context of healthtech and digital health, it means a company initially targets consumers (B2C), builds a strong user base, and then leverages this consumer adoption to attract businesses (B2B), such as insurers, employers, or healthcare providers.
Direct-to-Consumer (B2C) Focus: A digital health company initially focuses on acquiring and retaining individual consumers by offering a valuable product or service, such as a fitness app, mental health platform, or chronic disease management tool
Building a User Base: The company grows its consumer base and gathers valuable data on user behaviour, preferences and health outcomes.
Attracting Businesses (B2B): Once the company has a significant user base, it can demonstrate the value of its product or...
Today's Sponsors
Today's Sponsor