healthcare.digital July 25, 2024
Exec Summary:
B2C2B stands for Business-to-Consumer-to-Business. In the context of digital health, it means a company initially targets consumers (B2C), builds a strong user base, and then leverages this consumer adoption to attract businesses (B2B), such as insurers, employers, or healthcare providers.
The B2C2B model in healthcare has been gaining significant traction, and as a result, it’s attracting substantial venture capital (VC) funding. This model’s potential to disrupt traditional healthcare delivery and generate substantial revenue has made it a hotbed for investors.
How it Works
Direct-to-Consumer (B2C) Focus: A digital health company initially focuses on acquiring and retaining individual consumers by offering a valuable product or service, such as a fitness app, mental health platform, or chronic disease management tool
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