Healthcare DIVE August 29, 2017
Dive Brief:
- B2B business models prevail in the digital health space, a new Rock Health report shows. A whopping 85% of digital health startups identified as enterprise-focused — 53% as business to business and 32% as business to business to consumer.
- While roughly a third (34%) of startups began as B2C, 61% of those switched to B2B or B2B2C. Just 14% currently market directly to consumers.
- Of companies that conducted pilots, 70% converted to paying customers. That’s not bad considering that 39% of startups sought out customers for a pilot before they had a viable product ready for testing.
Dive Insight:
Rock Health surveyed 85 digital health founders to see what accounts for early success. Of those, 46%...
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