AWS: Retailers and Brands Partner With Platforms to Drive Innovation

PYMNTS.com January 30, 2024

As we finish the first month of the new year, more and more businesses are putting 2023 innovations into action and hoping to see results.

The focus on results takes place within the backdrop of the preceding year, which centered on the revival of physical retail and the implementation of artificial intelligence (AI) to improve efficiency and offer more personalized consumer experiences. This puts retail giants like Amazon, Walmart and Shopify in a position to collaborate with businesses, especially those that are budget conscious, to meet these goals.

“The first, and often most important step, is for retailers to get clear on their business goals,” said Justin Honaman, head of Worldwide Retail & Consumer Packaged Goods GTM at...

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