Lexology June 13, 2024
Meta’s Pixel is an amazing marketing tool. It is an analytical tool that allows businesses to track their website visitors’ activities. Ultimately, it helps identify Facebook and Instagram users and see how they interacted with the content on websites. This information can be used to target people with ads based on interests, preferences and their online behavior. It also allows businesses to track ad performance. Each time a person visits a website, Pixel sends Facebook and Instagram the information about who is visiting the website and the actions they are taking on the website. Every health care provider should be considering the benefits and risks of using Pixel and how to mitigate that risk.
Pixel is also responsible for tens...
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