Behavioral Health Business April 1, 2024
The applied behavioral analysis (ABA) accreditation body, the Behavioral Health Center of Excellence (BHCOE), announced a rebrand to Jade Health.
The company cited the move as an intention to match its values with its branding. It will continue to use the name BHCOE Accreditation for its accreditation services but will use the name Jade Health as the official company name and for its learning hub.
“The name Jade is regarded as a symbol of well-being and healing, and it is valued for its transparency and clarity,” Anya Perea, Jade’s CEO, said in a statement. “The positive impact the company can make is much more meaningful when our actions are infused with this spirit and guided by these values at...
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