Forbes October 31, 2025
From boardrooms to concert halls, direct broadcast audio is reducing fatigue, boosting productivity, and reshaping how we experience sound.
As we quickly approach CES 2026, I find myself reflecting on a journey that began two years ago at CES 2024. At that show, I met with Chuck Sabin and Dave Hollander from the Bluetooth Special Interest Group. They demonstrated a new broadcast audio standard called Auracast. At the time, it felt like a quiet revolution.
Last year, at CES 2025, I met with the team from Listen Technologies to experience Auracast further. This time, it was in a room designed for 500 participants. What I experienced was not about amplification or louder sound. It was about clarity without strain. It...
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