Senior Housing News March 28, 2025
Austin Montgomery

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Senior living operators have prepared for the baby boomers’ arrival for decades – but now is not the time to rest on their laurels, according to Atria Senior Living CEO Holly Belter-Chesser.

At a recent conference, she spoke with other industry professionals about the opportunity ahead in 2025 and how far the industry has come. The conversation turned to recovery, and how well senior living operators have bounced back from the Covid-19 pandemic. To Belter-Chesser, that is only half the battle.

“They commented on how the current moment feels pretty good, but that they were just waiting for the other shoe to drop,” Belter-Chesser said. “I stopped them and said we’ve been...

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