Home Health Care News November 7, 2025
The home-based care industry is increasingly pursuing value-based reimbursement models, but that transition demands fresh marketing and communication strategies from providers.
While value-based care has the potential to improve outcomes and reduce costs, success depends on providers’ willingness to invest in education for the general public, payer partners and hospital systems, experts told Home Health Care News.
“The shift to value-based care makes public awareness of in-home care more important than ever,” Michael Vinson, senior director of marketing at LHC Group, told HHCN in an email. “When people don’t understand these benefits, they often wait until a crisis occurs, which runs counter to the proactive, coordinated model that value-based care promotes. Increasing awareness also helps clarify the differences between home...
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