Becker's Healthcare September 19, 2024
Patsy Newitt

As physicians and ASCs face increasing obstacles in securing reimbursements from insurance companies, many are looking to direct-pay or cash models to cut out the need for payers.

Cash-pay service models at ASCs can vary — some provide cash-pay services at a discounted rate while others figure a percentage above Medicare rates.

In July, Manitowoc, Wis.-based Renovo Health opened the door to a new direct-pay ASC to offer affordable surgical care.

“We set ourselves apart through our excellent staff, as well as through our pricing structure,” Dr. Johnston told WFRV. “Our direct-pay pricing structure allows us to pass on cost savings to employers and patients in a dramatic fashion.”

For a decade, president of Scottsdale-based Arizona Institute for...

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