McKnight's October 24, 2023
Kimberly Marselas

It seems like everything these days requires a value proposition to be appealing. What can we add to an experience or a product to make it better and one-up the competition?

It’s a question being considered before anything new takes flight, and heaven forbid you want to sink money into reengineering something old-school.

But the bigger issue to me, and I’d say, our healthcare system, is that very few people still value the things our society has traditionally valued.

Reading those words as I typed them out, I felt myself age by a good two decades. But hear me out. I’m not talking about religion or politics or even family values, a phrase I couldn’t seem to escape as a...

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