As strength training gets more popular, Peloton and Planet Fitness shift focus

CNBC August 21, 2024
Justine Fisher

Key Points

– Peloton and Planet Fitness are expanding their investments in strength over cardio equipment as more women and young people opt for weights at the gym.

– Planet Fitness changed its gyms up to focus on strength workouts and noted that strength equipment tends to be less expensive.

– Peloton is now testing whether strength training could be part of its way forward with a new beta app.

A growing share of gym users is looking to build muscle, leading major fitness companies to refocus their efforts beyond cardio workouts.

In fact, building muscle was the No. 1 goal for 2024, ahead of weight loss and general movement, according to Life Time‘s annual survey of 3,000 respondents.

Now,...

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