Becker's Healthcare August 7, 2025
As major insurers pull back on their Medicare Advantage offerings, health system-owned plans told Becker’s they’re eyeing an opportunity to regain ground ahead of the annual enrollment season.
“We’re hopeful that CMS and the current administration are really going to understand the value of provider-led, provider-sponsored health plans, particularly in Medicare Advantage,” Ben Gerber, CEO of WVU Medicine’s Peak Health, said. “The nationals have not necessarily done the best job in promoting consumer experience or in reducing the cost of healthcare. Provider-sponsored Medicare Advantage plans are in a unique position to do things that look a little bit different.”
“When you hear some of the negative press the nationals have gotten, we view that more as an opportunity,” Mr. Gerber...
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