Behavioral Health Business December 29, 2025
Urgent care models have been in the U.S. since the 1970s. The concept, however, is relatively new to the mental health field, where patients are often only aware of a choice between therapy or an emergency department, with few options in between to triage their care.
Existing mental health urgent cares face an uphill climb to become relevant care options due to a lack of awareness about their existence as an alternative care path. Poor reimbursement structures and fragmented referral systems further exacerbate sustainability issues, industry insiders told Behavioral Health Business during INVEST 2025.
Yet, the need for their existence within the continuum of care is only growing – especially as patient acuity rises.
“We’re seeing more youth who seem...







