Behavioral Health Business December 29, 2025
Ashleigh Hollowell

Urgent care models have been in the U.S. since the 1970s. The concept, however, is relatively new to the mental health field, where patients are often only aware of a choice between therapy or an emergency department, with few options in between to triage their care.

Existing mental health urgent cares face an uphill climb to become relevant care options due to a lack of awareness about their existence as an alternative care path. Poor reimbursement structures and fragmented referral systems further exacerbate sustainability issues, industry insiders told Behavioral Health Business during INVEST 2025.

Yet, the need for their existence within the continuum of care is only growing – especially as patient acuity rises.

“We’re seeing more youth who seem...

Today's Sponsors

Venturous
ZeOmega

Today's Sponsor

Venturous

 
Topics: Mental Health, Patient / Consumer, Provider
AI Personas Of Synthetic Clients Spurs Systematic Uplift Of Mental Health Therapeutic Skills
Federal Discretionary Spending To Address Substance Use Disorders: How Big A Shift?
Preparing to be 80: Important Considerations for Psychiatry and Society
Telehealth Claims Are Declining. What’s Next For Virtual Mental Health Care?
Why U.S. middle-aged adults report more loneliness and poorer health than peers abroad

Share Article