McKnight’s Senior Living July 15, 2024
Laurie Gerber

The role of older adults in society is changing so rapidly that many of us in the senior living industry are constantly striving to keep up.

Modern medicine and healthier lifestyles are resulting in more Americans living longer and, with the Baby Boom generation starting to come of age, there are more older adults than ever before. As of 2022, 58 million people were aged 65 or more years, making up 17.3% of the total population. Baby boomers are turning 60 to 78 this year.

It’s been more than a year since I took over at the helm of EPOCH Senior Living after my husband, Larry Gerber, former founder and CEO, passed away unexpectedly. Since I stepped into the company,...

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