Computerworld February 26, 2025
Preston Gralla

Not so long ago, Apple was the company rolling out cool new products that upended the way people use technology. My, how times have changed.

Microsoft and Apple were once the yin and yang of the tech world. Microsoft was dull and plodding, milking buggy, barely-good-enough-for-prime-time Windows for tremendous profits, thanks to a worldwide operating system monopoly. The company was incapable of creating new, innovative products, and relied on sharp-elbowed (and potentially illegal) business practices to stay atop the tech world.

Apple was its polar opposite. Under Steve Jobs’ out-of-the-box thinking and obsessive attention to the smallest details, it released what seemed an unending stream of beautifully designed products that changed the way the world uses technology: the Mac, iPhone,...

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