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As Medicare Open Enrollment Approaches, Seniors Don’t Study Options
Forbes September 26, 2024
The “vast majority” of the nation’s 67 million seniors eligible for Medicare health insurance won’t shop around for coverage options, let alone switch plans, a new analysis shows.
KFF’s new research, which comes before open enrollment begins Oct. 15 for various Medicare coverage options for 2025 including Medicare Advantage, shows that 69% of those eligible Medicare beneficiaries did not compare their own coverage with other Medicare options during the late fall 2021 open enrollment period for coverage that began in 2022.
“Enrollees in traditional Medicare were slightly more likely to skip shopping around than those in Medicare Advantage plans (73% vs. 65%),” KFF said.
The analysis is surprising given the unprecedented marketing and advertising onslaught each year from record numbers...
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