As Apple enters AI race, iPhone maker turns to its army of developers for an edge

CNBC October 4, 2024
Kif Leswing

Key Points

– As Apple prepares Apple Intelligence to jump into Silicon Valley’s AI race, it’s relying on one of its strongest advantages: Its army of 34 million app developers.

– For Apple Intelligence to interact with the millions of non-Apple apps, it needs developers to create as much as hundreds of snippets of additional code called App Intents.

– If Apple’s Siri is poorly supported by developers or it fails to impress, it could cool iPhone sales, and customers could wind up choosing to use a rival’s voice assistant instead.

As Apple prepares Apple Intelligence to jump into Silicon Valley’s AI race, it’s relying on one of its strongest advantages: Its army of 34 million app developers.

IPhone users...

Today's Sponsors

Today's Sponsor