Forbes October 1, 2024
As software gets more commoditized in the AI era, speculation has grown about the future of SaaS and enterprise software.
Water-cooler talk in Silicon Valley and beyond is downright blunt: Have we reached the end of SaaS, and are companies like Salesforce Inc., Workday Inc., NetSuite Inc., ServiceNow Inc. and so many others imperiled?
For the past two decades, we have lauded the SaaS business model because it is sticky and adoption friendly. Pay-per-use poses a lower barrier to entry while offering incremental improvements to minimize risk and give enterprises continuous access to the most advanced features.
Then AI arrived, and in some ways put the industry on its head. One of the byproducts of its emergence was the very...
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