Home Health Care News November 22, 2023
Andrew Donlan

Home health providers’ battle for fair reimbursement from Medicare Advantage (MA) plans will be a “generational battle,” and not one they will win overnight.

But, at least for larger home health providers, their strategies in that battle are much more definitive than they were even a couple of years ago.

Luke James, the president of VitalCaring, told Home Health Care News earlier this month that he’s had positive conversations with MA plan executives of late – ones where home health care’s importance is acknowledged.

“I was on a call with an executive from one of the largest Medicare Advantage organizations yesterday, and I think even MA plans have woken up to the fact that the rejection rates are high,” James...

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Topics: Insurance, Medicare Advantage, Mergers & Acquisitions / JV, Post-Acute Care, Provider, Trends
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