Pharmaceutical Executive December 6, 2023
Experts from Hootsuite noted that the primary social media ROI concern for healthcare companies is the time and money it takes to maintain a multi-platform presence.
The dawn of the era of artificial intelligence (AI) is changing how healthcare marketers engage and interact with their audiences, according to insight presented during Hootsuite’s annual Social Trends 2024: Healthcare webcast on November 30. Findings were presented by Hootsuite employees Sarah Dawley, senior manager of Content; Jordana Rapuch, senior copywriter; Julia Escano, campaign strategist; and Trish Riswick, team lead, Social Marketing.
Some of the information presented was aligned with the common refrains previously shared by leaders in social media marketing, such as regulatory concerns and getting healthcare companies to see the real value...
Today's Sponsors
Today's Sponsor