Physicians Practice November 22, 2024
While analyzing the competition is an essential component of your strategy, most medical practices don’t conduct this type of analysis systematically enough.
As you sit down with your physician partners, practice manager, and perhaps consultant over the coming weeks contemplating direction for 2025, I thought it may be beneficial to offer a few pointers to help you along the way.For starters, you should pause to reflect upon new competitors in your catchment area, as well as current competitors and new initiatives they are taking on.For physician practices, a competitive analysis is a means to assess who your competitors are, what value they provide, understanding their (and your) strengths and weaknesses, and where your practice fits in. A good competitive analysis...