McKnight’s Senior Living October 14, 2024
Senior living providers preparing for a “silver wave” of potential residents have had their sights set on the Baby Boom generation for quite some time.
At 78 years old, the oldest boomers have moved into the age range during which adults typically make the move to senior living, if they move — 75 to 84, with the average age of senior living residents being about 84, according to the American Seniors Housing Association’s consumer site, Where You Live Matters.
But there’s a younger group that providers need to pay attention to now, because its members have the potential to disrupt the industry even more than their elders, according to social commentator, entrepreneur and business and political adviser Jonathan Pontell.
Pontell...
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