Healthcare Innovation February 20, 2020
Two separate reports conclude that health systems need to do more to meet patients’ expectations for a seamless digital experience
Traditional healthcare providers are losing ground on new and expanding industry disruptors when it comes to providing a positive digital patient experience, according to two recent research reports.
One analysis, from software company Centric Digital and consulting firm Navigant, a Guidehouse company, revealed that such disruptors are outperforming nine out of 10 health systems when it comes to providing a seamless, integrated digital experience. This digital engagement expertise is putting health systems at risk of losing consumers to disruptors offering more routine, lower-acuity care, the analysis suggested.
A provider’s online experience often serves as a digital introduction for awareness and...
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