McKinsey June 22, 2022
Two fast-growing vitamin companies, HUM Nutrition and Vous Vitamin, are betting on personalization. Listen to their CEOs discuss the biggest trends in consumer health and wellness.
If you’ve ever been confused about what vitamins can do for you and which vitamins you should be taking, Walter Faulstroh and Brad Helfand can relate; they were once baffled consumers, too. They’ve since learned a lot about vitamins and are now CEOs of vitamin companies—HUM Nutrition and Vous Vitamin, respectively—that offer consumers personalized products and advice. In this episode of the McKinsey on Consumer and Retail podcast, they speak with McKinsey’s Monica Toriello and Sandra Welchering about personalization and other major trends in consumer health and wellness. The following is an edited transcript...
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