PYMNTS.com October 20, 2022
Consumers are inundated by digital interactions and online choices, and the constant flow of digital actions can be daunting. Many use multiple devices to curate their lives but can be overwhelmed by the sheer volume of digital tasks they must handle daily. For the most tech-savvy or “super-connected” consumers, a super app that can streamline their activities and help them manage their digital lives is highly appealing.
“Super Apps For The Super Connected,” a PYMNTS and PayPal collaboration, looks at the motivations behind consumers’ desire to use a super app to optimize their time.
Millennials: The Ultimate Super App Consumers
According to the report, convenience drives technical adoption and device usage for most consumers. For the connected-tech consumer, that means...
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