Health IT Outcomes March 9, 2020
Like other industries, healthcare is evolving to deliver in a digital world. High deductible plans and greater out-of-pocket costs mean more patients are putting on their consumer hats when seeking healthcare services. In turn, health systems are consolidating and taking on risk, requiring a retail-like mindset to engage with patients. To improve patient engagement, follow these tips.
Enable Digital Connections With Patients
In retail, brands need to “be where their customers are” for both awareness and adoption. These concepts also apply to healthcare, where connecting digitally means empathizing with the patient journey and providing tools for meaningful interactions. For example, more than 80 percent of people search healthcare information online, meaning providers that publish patient satisfaction survey scores have...
Today's Sponsors
Today's Sponsor