CNBC February 2, 2024
Alex Koller

Key Points

– Apple’s Vision Pro virtual reality headset is now on sale at all U.S. Apple Store locations and the online U.S. Apple Store.

– Its launch comes the morning after Apple reported fiscal first-quarter results that exceeded revenue and earnings estimates.

– Apple CEO Tim Cook stood by the Vision Pro’s pricing, which starts at $3,500, telling CNBC’s Jim Cramer, “We think we priced it at the right level considering the value of it.”

Apple‘s Vision Pro virtual reality headset officially launched in the U.S. on Friday. Customers who preordered the headset will begin to receive it or pick it up at Apple Store locations.

Apple CEO Tim Cook appeared at the company’s flagship Fifth Avenue store in...

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