Computerworld April 17, 2020
Stay focused, keep investing, stay optimistic and take care.
Apple’s survival plan to get through the COVID-19 crisis is both insanely complex and incredibly simple:
Keep your eyes on the road
Speaking to company employees in a meeting that was almost immediately leaked, CEO Tim Cook stressed the simplicity of the company’s plan to keep its eyes on the road and its hands upon the wheel.
He warned that the company isn’t immune to the economic calamity of the pandemic, but stressed its advantages as this new journey begins, most particularly its “robust balance sheet”.
Then he shared the plan:
To keep investing in R&D and the development of future products and...
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