PYMNTS.com March 20, 2025
When Apple’s artificial intelligence (AI) assistant, Siri, debuted in 2011, it was revolutionary for giving users the ability to “talk” to their smartphone. Siri’s capabilities were made possible by machine learning, which was state of the art at the time.
Today, Siri lags behind competitors such as Amazon’s Alexa, Google’s Gemini for Android devices, and Samsung’s Galaxy AI — all of which are ahead in incorporating more advanced AI features.
Earlier this month, Apple told Reuters that improvements to Siri would be delayed until 2026. Previously, it had said Siri would see enhancements this year. Apple did not give a reason for the delay. The news comes as Amazon recently announced Alexa+, which embeds generative and agentic AI.
Robby Walker,...
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