Forbes October 22, 2024
From the first time I heard that Apple was working on a car, I went on record to say that this would never happen. Over the years, we would hear bits and pieces about developments at Apple suggesting that indeed, Apple was making a car. But even with those rumors, I was steadfast in my belief that Apple would never bring an Apple-branded car to the market.
As someone who has covered Apple for 40+ years, I was pretty sure that making an actual car was not in its DNA, even if Apple partnered with some major car maker for potential retail sales.
However, in many interviews with the media, when asked about an Apple car, I believed the real...
Today's Sponsors
Today's Sponsor