Becker's Healthcare November 1, 2023
Apple’s attempt to integrate health monitoring and disease prevention into its top-selling products is how the tech giant aims to strategically position itself in the healthcare industry, Bloomberg reported Nov. 1.
Apple has made health and fitness central to its marketing strategy for the Apple Watch. The most recent model offers features like a built-in thermometer for tracking body temperature in fertility planning, a blood oxygen level sensor, sleep monitoring algorithms and the capability to perform electrocardiograms.
The tech giant also transformed the iPhone into a fitness monitoring device and enabled it to access medical records from hospitals — bringing health tracking into the mainstream.
In recent years, Apple has struck deals with Aetna...