Forbes December 4, 2024
Ewan Spence

Following a near three-year wait, Apple will launch the next generation of iPhone in early 2025. The new iPhone SE will be the fourth of Apple’s mid-range smartphones, and it will be the torch-bearer for several new technologies and approaches that Tim Cook and his team are bringing to the mobile space.

Why Apple Needs To Sell The iPhone SE

First is the need for an iPhone in the competitive mid-range market. Apple is ceding ground to the likes of the Galaxy A series, Nothing Phones, OnePlus Nords and the Pixel 8a. The iPhone SE needs to be updated for Apple to stay relevant in this space.

It will need to do more than match the current competition. Most of...

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