PYMNTS.com September 8, 2022
It’s well known that Apple has been shifting away from an existence as a hardware-centric firm toward a services model. It’s a model that offers bundled subscriptions and content delivered at every step.
And, perhaps, every jog.
Or rep at the gym.
If the ambition is to forge a connected commerce universe, it is the device, and the data, that offer the “front door” and the glue that bring it all together. Eventually, perhaps, with some marketing, too.
We’re being a bit speculative, but the recent unveiling of the latest iterations of the iPhone and the Apple fitness watch spotlight the fact that the devices themselves capture consumer data.
In the promo pages for the Ultra fitness watch, there is...
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