Forbes June 22, 2024
Kate O'Flaherty

Apple has delayed the launch of its Apple Intelligence AI features in the EU, citing security and privacy concerns when complying with the Digital Markets Act.

But Apple’s latest AI move has raised multiple questions. Why has the iPhone maker delayed the launch of Apple Intelligence in such a large market, are its privacy and security concerns valid—and what else may have prompted its decision?

What Happened?

On June 21, Bloomberg reported that the iPhone maker would delay its iPhone Mirroring, SharePlay Screen Sharing enhancements and Apple Intelligence AI features in the EU until 2025. The reason for this, according to Apple’s statement, is the DMA stipulation for interoperability would compromise iPhone security and privacy.

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