Fierce Pharma February 18, 2018
Beth Snyder Bulik

Apple’s new push into personal health data, called Health Records, looks to democratize medical record access for patients.

Apple has disrupted the music industry, the phone industry, the computer industry, the photography industry and an arguable list that goes on and on. But can it do the same in healthcare? Its latest move into EHRs may be its biggest play yet, some industry watchers say, and holds potential for pharma companies looking to open direct channels to consumers

While details about Apple’s specific EHR plans are still emerging, it seems clear the tech giant is looking to democratize health records. Its initial moves look to gather a patient’s personal health records—often scattered across labs and providers—in one easily accessible...

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Topics: Digital Health, EMR / EHR, Health IT, mHealth, Patient / Consumer, Pharma
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