Apple’s iPhone 15 launch focused heavily on AI — even though the tech giant didn’t mention it

CNBC September 13, 2023
Arjun Kharpal

Key Points

– Apple spent a lot of time talking at its iPhone 15 launch event about the features of its products that use artificial intelligence, even if it didn’t mention AI by name.

– For the Apple Watch Series 9 and Apple Watch Ultra 2, Apple unveiled the S9 chip. The iPhone 15 Pro and Pro Max meanwhile are powered by the A17 Pro chip.

– The S9 allows requests to Apple’s voice assistant Siri to be processed on-device. This is an AI process that typically would happen in the cloud.

Apple spent a lot of time talking at its iPhone 15 launch event about the features of its products that use artificial intelligence, even if it didn’t mention...

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