Apple’s Healthcare Strategy: Build, buy or partner? Buy appears to be the most likely.

healthcare.digital July 4, 2023
Lloyd Price

Exec Summary:

Apple has been investing in healthcare for several years, and it has used a variety of strategies to grow its healthcare business. These strategies include:

• Build: Apple has developed its own healthcare products and services, such as the Apple Watch and the Health app. These products and services are designed to help people track their health and fitness, and they can also be used to collect data that can be used to improve healthcare outcomes.

• Buy: Apple has acquired several healthcare companies, such as Glooko and Evidation Health. These acquisitions have given Apple access to valuable healthcare data and expertise, which the company has been using to develop new healthcare products and services.

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