Forbes July 22, 2024
During its Worldwide Developers Conference in June, Apple laid out its vision for integrating AI into its apps and ecosystem of hardware and services and tamped down the rhetoric espoused by many that Apple was behind in AI.
If you’ve been closely monitoring Apple’s semiconductor strategy, particularly with the introduction of its M1 processor in November 2020, you’re likely aware that it delivered significant advancements in CPU and GPU performance and showcased its neural engine processor.
At the same time, Apple shared how the neural engine could accelerate a whole host of functions related to the CPU, GPU, and software. However, it seems that Apple’s choice not to associate its NPU with any AI rhetoric, which was not a widely...