Computerworld March 25, 2025
Jonny Evans

But probably wishes Apple had done it first

If you’ve been interested/enthusiastic about China’s DeepSeek AI, you’re not alone – Apple CEO Tim Cook also seems impressed with the tech, which he calls “excellent” – though he fell short of sharing any plans to integrate these models within his company’s own AI efforts.

Cook was in China to woo government and suppliers as the company remains anxious to maintain its second largest business geography even in the face of growing politically-driven tensions with the US. Apple shareholders would expect nothing less from company leadership than to work to preserve company revenue. Apple’s long-standing manufacturing alliance with China also counts for something, even as iPhone sales have declined 25% in the...

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Topics: AI (Artificial Intelligence), Technology
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