PYMNTS.com June 12, 2024

As Apple enters the race to bring advanced artificial intelligence (AI) capabilities to consumer devices and services, the tech giant is betting that a strong emphasis on privacy and security will set its offerings apart in an increasingly competitive market.

At its annual Worldwide Developers Conference this week, Apple unveiled Apple Intelligence, a broad AI ecosystem that spans its devices and introduces a secure Private Cloud Compute service for handling complex AI tasks. The move comes as businesses increasingly rely on AI for sensitive data processing and analytics, making robust security measures more critical than ever.

“Apple’s new Private Cloud Compute service represents the right step forward in the realm of data privacy and security and shows the direction in...

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Topics: AI (Artificial Intelligence), Healthcare System, Privacy / Security, Technology
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