PYMNTS.com November 14, 2024
Apple’s reported upcoming artificial intelligence (AI)-powered display, launching as early as March, could shake up the connected device market by giving the tech giant its first central command center to drive eCommerce and smart home purchases through its ecosystem.
The move may signal Apple’s broader ambition to capture a larger share of the smart home market, as consumers seek centralized control of their connected devices and seamless ways to purchase through voice commands and touchscreen interfaces.
“AI-equipped smart home devices could become powerful marketing tools through personal data analysis,” Szymon Markiewicz, operational product owner at tech firm Tietoevry, told PYMNTS. “Companies could customize offers and ads even more precisely to individual user needs, potentially boosting sales.”
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