Apple won’t launch a smart ring, says Oura CEO: ‘It’s hard to do’

CNBC November 12, 2024
Arjun Kharpal

Key Points

– Apple will not introduce a smart ring, the CEO of health-tech firm Oura told CNBC, despite speculation the iPhone giant may be considering a move into this product category.

– Samsung’s smart ring debut put the products firmly in the spotlight, with one analyst predicting that Apple could launch its own smart ring in 2026.

– “I think they [Apple] are unconvinced about the value of having a ring and a watch together and they’re not interested in undercutting the Apple Watch as a business,” Hale told CNBC.

LISBON — Apple will not introduce a smart ring, the CEO of health-tech firm Oura told CNBC, despite speculation the iPhone giant may be considering a move into this...

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