PYMNTS.com November 10, 2025
Apple reportedly wants to determine whether Apple Fitness+ is still a good fit for Apple.
As Bloomberg News’ Mark Gurman wrote in his weekly column on the tech giant, the future of the app-based fitness platform is now under review, with Apple health head Sumbul Desai taking over management of that division. She will report to services chief Eddy Cue.
“With that new arrangement in place, the service will be under fresh pressure to improve results,” Gurman wrote.
He argues that the $9.99-a-month service is saddled with “high churn” and “offers little revenue upside.” At the same time, the offering costs little to run and has a loyal enough group of fans that Apple can’t just pull the plug without...
Today's Sponsors
Today's Sponsor