Forbes June 30, 2025
It happens often. I walk down a street or sit in public when my Apple Watch taps my wrist. I glance down. The screen shows a mustard-yellow interface. The Noise app gently tells me that sound levels have exceeded 80 decibels. It is not an alarm, not a warning, just a discreet prompt: the environment is loud.
That alert is brilliant in its design. It does not shout. It invites awareness. That is how behavior shifts, not by telling people what to do, but by showing them what they may not have noticed.
In my first article in this Noise Economy series, I examined the growing toll that daily, unrecognized noise has on our physical and emotional health, and why...
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