Forbes September 10, 2024
David Phelan

When Apple announced the new Apple Watch Series 10 at its latest event on Monday, September 9, eyebrows were raised because it wasn’t accompanied by Apple Watch Ultra 3. A new report claims that it will come, next year, and so will the Apple Watch SE—another surprise absentee from the event.

It was reasonable that we had thought the Ultra 3 was inbound. After all, there was only one year’s space between the first and second iterations, so it looked like annual upgrades were the cadence to expect. Apple Watch SE has never had annual replacements. Instead, we got a new color for Watch Ultra 2, and a spiffily attractive black finish it is.

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