CNBC February 6, 2020
Key Points
– The Apple Watch outsold the entire Swiss watch industry in 2019, according to a report from Strategy Analytics.
– Strategy Analytics estimates that Apple shipped 30.7 million units worldwide of its smartwatch last year, compared to 21.1 million for all Swiss watch brands combined.
– To counter the onslaught from the technology players, traditional Swiss watchmakers launched their own smartwatches.
The Apple Watch outsold the entire Swiss watch industry in 2019, according to a new report.
Market research firm Strategy Analytics estimates that Apple shipped 30.7 million units worldwide of its smartwatch last year, compared to 21.1 million for all Swiss watch brands combined.
“Analog wristwatches remain popular among older consumers, but younger buyers are tipping...
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