VentureBeat April 24, 2020
Five years ago today, Apple released the original Apple Watch into a decidedly skeptical marketplace. Facing calls to demonstrate its continued ability to innovate after the untimely death of CEO Steve Jobs, the company fumbled for a resonant pitch, offering the Watch as a cure for iPhone addiction — particularly for always-connected workers — or as a way to monitor your health, and perhaps least plausibly, as a luxe fashion statement. At the time, executives suggested they were confident in their general direction but would use real-world testing to polish the first model into something essential.
After refocusing on health and fitness while downplaying work and fashion, the Apple Watch evolved into a roaring success. By mid-2018, Apple’s wearables division...
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